Getting Started with your New Web Site

Domain Name  Think of your domain as your new identity.  It may be your actual business name or something entirely different.  We tend to think that a short memorable name is best.  We can register your domain name free with any package purchase.  Is your name available?

Site Purpose  Ok what do you want it to accomplish?  Will your site feature products or services?  Would you like interaction?  Should your web site conduct commerce?  Objective Brainstorming

Feeling & Attitude  Decide the styling of your web site.  This is like designing a retail store, your customers will hopefully spend time in your site and it should reflect their personality   Personality Selection Tool

Reasons to have a Web Site

The right web site IS a business!  Low start up cost, low operating expense, and high return on your investment.

 Purpose 1 – Advertising and promotion

• Provide limitless company and product information
  • Can use type, graphics, full color, sound, video, and interaction
  • Can provide product demonstrations
  • Can become an electronic catalog

 Purpose 2 – Business Location

• Provide a full service merchandising opportunity
  • Can take orders 24/7 with no human intervention
  • Can handle routine customer service tasks

 Purpose 3 – Document Library

• Provide forms, manuals, and tutorials
  • Can distinguish by customer or employee
  • Can allow users to add documents to library