SEO will make your site more visible to search engines, and more usable by your visitors.

Making changes upon facts instead of opinions will improve your optimization results.

Don't start optimizing until you have decided upon the websites purpose.

Effective web site optimization for increased results

What is SEO?

It seems that everyone has their own definition, but at High Recall, we define SEO like this: 

1. Increasing the sites visibility to search engines
2. Increasing the sites usability by its visitors

You have a great opportunity 

As a website owner, you have a fantastic opportunity that has never come with traditional forms of media.  By implementing a few changes into your website, your rankings will increase, your traffic will increase, and your conversions will increase.

You probably already know how to define rankings and traffic, but do you know what a conversion is?  If you have not defined a conversion for your website, that will be your very first step.

A conversion is any action that you want your site visitor to take. 

SEO can be simplified into three areas

1. Rankings
2. Traffic
3. Conversions

 Step 1:  Increase Search Engine Rankings

Search engine rankings are increased by providing relevant content that can easily be indexed by the search engines.  Relevancy is determined by the actual content as well as it’s link popularity.  Multiple steps are taken to make the content highly visible.

Domain name Selection

You may think that all of the good domain names are already taken, but think again.  Selecting the perfect domain name will depend upon your goals and intended usage.

If you will promote your site with TV, radio, newspaper, etc; then choosing a memorable domain name is important.

If you will rely upon search engine or pay-per click traffic, then a descriptive domain name with keywords in the domain name would be the most beneficial.

Just like naming a brick and mortar business, properly naming your website can give an instant advantage or disadvantage. 

 Keyword Research

It all starts by knowing what your potential customers enter into the search boxes.  We will help you to determine the appropriate key phrases to target based upon several factors.  Targeting the most searched terms is not always the best strategy.

Example:  It is unrealistic that a new site could rank well for the general term of “insurance”, but it is very possible to rank well for “low insurance rates”. 

Selecting the correct keywords

Your industry knowledge will be very helpful in getting us started.  Together we will establish a list of phrases that we believe people are using to access sites similar to yours.  Then we compare actual data to determine what phrases your customers search the most and your realistic chances at ranking for those terms.

Targeting some of the less popular terms can be extremely beneficial.  Developing profitable keyword niches can allow ranking in less competitive areas that produce high customer onversions.

Competitive analysis

Imagine the Internet like a gigantic edition of the yellow pages that changes continuously and rapidly.  Customers simply use search to find what they want.  Unlike traditional advertising, every website owner has the ability to achieve the most desirable positions.

Since we are in a competition with other websites for position, it is only logical that we keep a very watchful eye on those that have achieved the best rankings.  We will identify and reveal the keyword and content strategies that your most successful competitors are using.  We will then use that information to beat them! 

Ranking Reports

You will receive reports showing where your site ranks for each of the specified key phrases.  As the site becomes better optimized, you will watch these rankings improve.  The various search engines will respond differently to our efforts. 

 Design, Coding & Usability

Most of the changes that we make to your site will go un-noticed by the average person.  Much of the real work will take place behind the scenes in the html coding of the site.  The search engines see your site differently than you do.  They don’t really see the fancy graphics and buttons.  Since our technology has the ability to view your site, as do the search engine spiders, we can make the necessary changes that will encourage the spiders to devour your site and keep coming back for more!

 Among other things, we will;

·        Create relevant title tags for every page

·        Create meaningful description tags

·        Add appropriate header tags

·        Add inline keyword links within the body copy

Your web site has a purpose right?  Getting a lot of visitors to the site who do nothing is not that purpose.  We will help insure that visitors can be lead through the site and that every page has a purpose.  This will often only require minor, but critically important changes to your existing site.

Ongoing Maintenance and Improvements

The web is constantly changing.  Search engines make changes to their algorithms, competitors make changes to their content, and the world changes around us.

 

Don’t worry; it isn’t necessary to hire an optimizer forever.  Just keep in mind that your site can benefit greatly from well-planned updates and additions.

Detailed Analytics and traffic reports

Consider this to be somewhat of a scorekeeper.  We will be able to tell you how your visitors found your site, what they did once they got there, how often they visit, how long they visit, what keywords they use, what browser they user, what screen size they have, and which search engines are generating the most traffic.

This type of information can be extremely valuable.  Since we are able to analyze this data in real time, we can make site changes very quickly.

Real Example:  With detailed analytics we noticed that several users had come to one of our sites using the phrase “Geico Insurance Quotes”.  Although the site was not intentionally optimized for this phrase, we did have a short paragraph containing those words.  With this new info, we quickly added an entire article using that key phrase in the title and as the subject. 

Link building

Good Links that point to your site are considered to be a popularity vote in the eyes of a search engine.  Like hanging with the wrong crowd in high school, bad links can damage your credibility and make your rankings decline. 

We will build credible incoming links to your site with the intention of increasing page rank and search rankings.  Knowing where and how to build these valuable links comes from experience and know how.

Increasing your website traffic

Good search engine rankings are a start but not the entire process.  Even if you are ranked in the top 10, you are still competing with 9 other sites.

Proper titles and descriptions can help draw visitors into your listing.  Writing interesting copy will help set your site apart and attract more clicks than the surrounding competitors.

It is important to structure the page title and description correctly.  Imagine the two elements working together to form a small advertisement for your site.

Several other free and easy traffic options can be implemented to increase you web site visitors.

Step 3:  Increasing Conversions

 As mentioned above, your site must have a specific focus or purpose.  When you have a visitor that takes a desired action, then you have achieved a conversion.

 Unfortunately, too many websites have traffic but absolutely zero conversions.  If you want your site to be an effective business tool, it must somehow convert visitors into customers.

 A conversion does not necessarily have to be a sale.  Conversions can come in many ways.  Our conversion strategies will help you benefit somehow from almost every person that enters your site.