Ad-Success Stories
If it works for them, it may work for you!
Realtor takes advantage of web video
Real Estate has long been an industry that has helped the
local newspaper stay in business. But just like the
future of newspaper, things are starting to change a bit.
Cape Girardeau Realtor Debbie Jennings finally came to
terms with herself and admitted that the traditional, Sunday
afternoon Open House was no longer a viable selling tool.
"All realtors hate them... they just don't work, but sellers
expect action" says Jennings.
Debbie wanted to bring some new excitement and energy to
the table so she decided to try out the concept of having
her open houses by video. She walks through the home
and talks to the camera as though she were showing a husband
and wife the property for the very first time.
By using a mass email program called Infoblaster,
Jennings is able to invite hundreds of perspective buyers,
other realtors, and sellers, to her open houses.
The strategy has paid off! Very soon Debbie will be
featured in Realtor.com magazine in a story about successful
web sites.
Finding the right niche can make it easy
to stand out in a crowd
The insurance industry has
embraced technology as well as any and specialty insurer
SR22quotes.com is a great example.
Five years ago, it would have
been impossible to create a profitable insurance business
without an office. But the web has certainly changed
all of that.
As well known companies like
Progressive and Geico fight for their lion's share of the
business, smaller players like SR22quotes.com are carving
our their niche. The SR22 customer is one that has
probably lost his driver's license and is required to carry
a special state filing in order to reinstate their driving
privilege. Ironically enough, many insurers like State
Farm and Allstate seem to snub their noses at this type of
customer.
Sr22 customers are flocking
to the internet. They can now compare
SR22 rates and
purchase a policy without ever leaving their home. By
offering expertise to this customer group, multi-quote
services like SR22quotes.com are capturing many new
customers.
From a marketing perspective,
a valuable lesson can be learned. Marketing is a lot
like a military operation. It is much easier to attack
an area that is not protected.
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For more information contact:
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Or online www.highrecall.com
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