Designing a great logo

The logo is one element of the identity package where a small business can equal the quality and professionalism of a very large corporation. Unfortunately, too many marketers take logo design lightly. When done correctly, your logo can single handedly communicate a powerful advertising message.

Some of the best-known national logos include the McDonalds Golden Arches, Coca-Cola, Nike, AOL and NBA.

Various Logo Styles

Font Style Logos
Choosing an appropriate type font and modifying its characteristics to make it unique is a popular logo treatment. IBM & Microsoft use a simple font that is slightly modified to achieve an identifiable logo. Although a particular font may able to demonstrate POWER or Elegance, it tells little about the product or it’s advantages. This logo style requires a great deal of money to establish the identity.

Graphic Association logos
This logo style quickly communicates what the product or service is. For example, the NBA logo obviously means basketball, even to a person who has never seen it before. A carpenter may integrate a hammer or saw into the logo to accomplish the same effect.

Abstract Logos
The Nike Swoosh is successful only because millions of dollars of advertising has defined its meaning. Without extensive promotion, the swoosh would be meaningless. This logo style is better suited to a company or product that has the resources to clearly build an identity.

Logo Design Tips

Determine what impression the logo should give i.e. Credibility, fun, high tech etc.

Choose colors that communicate the personality. A financial firm may choose navy blue and silver, but bright yellow and blue just wouldn’t work.

Convey the product’s purpose or benefit. This will depend greatly on the name of course. If the name is First State Bank then the purpose is obvious. But if the name is something like Saxony Village, it could be a retirement home, hunting lodge, residential development or mental hospital.

Consider Logo Usage
The logo will become the most used element of your marketing efforts. It is wise to consider its appearance for television, internet, newspaper, brochures, business cards, stationary, and signage.

The strategy behind the logo design is more important than the design itself. A professional design firm can help you create a logo that is appealing and functional. It is also crucial to receive your logo in various formats to enable usage throughout multiple mediums. High Recall Advertising is one design company that creates logo packages starting at just $350. This is a small price considering the usage over the next 10-20 years.

For more information contact: High Recall Advertising (800) 836-9194
Or online www.highrecall.com

Free Web Hosting, Free Domain Name, Free Email with any Web Design package over $499